Going Foundation Free!

This year, the fire of a revolution started when Alicia Keys went makeup-free for her new album cover as well as for her appearance at the VMAs.

Alicia Keys explained the reasons behind her actions, stating that she decided to do away with the many years of stress that had been placed on her to always look “perfect”. Now, she is grateful for taking that bold step forward and forgoing her made up look even when attending a prestigious event. In her words, it was “the strongest, most empowered, most free, and most honestly beautiful” she had ever felt.

Women all over the world cheered as they felt liberated by her actions – that constant standard of looking impossibly impeccable all the time was slowly getting vanquished. For the longest time and for most women, makeup has become a large part of a daily routine. Many no longer see make up as an accessory to look good but a necessary step to take before heading out of the house. However, this really doesn’t have to be the case: applying makeup can still be enjoyed without becoming a form of societal pressure. As long one is confident in their own beauty and skin, going out with or without make up is inconsequential.

At Porcelain, we strongly advocate going foundation-free as this allows skin to breathe better and ultimately heal quicker from the impurities that lie upon and clog up skin through the day. Some may feel hesitant at first because of redness in skin or marks from acne, but a light tinted moisturizer could do the trick instead of a heavy based foundation.

After all, it is more advantageous to opt for a regime of improving skin health with skincare instead of constantly covering up. Additionally, the pros of going foundation free can also provide that extra 15 minutes of rest each morning, leading to an even clearer and brighter complexion!


To read the Straits Times’ latest article and Porcelain’s founder’s comments on going Foundation Free, simply read:
http://www.straitstimes.com/lifestyle/fashion/grin-and-bare-it